Are 3-D Movies The New Norm?

15Oct09

Cloudy With a Chance of Meatballs was a fun movie, hindered only by the need to wear 3-D glasses. With less people going out to watch animated films, movie studios are vying for 3-D films; hoping to draw viewers to cinemas for an experience that can’t be replicated in the living room…yet.

The days of big screen – high pixel density TVs are upon us or nearly upon us. The ease of renting a movie from iTunes or having a Blu-Ray delivered to your door via Netflix has created a crisis within the movie industry. No longer does one have to go to an actual theater to experience a cinematic atmosphere. The invention of microwaveable popcorn already predicted that.

In the 1990s, bootleggers filming low quality recordings of movie blockbusters in cinemas and then releasing them to VHS was the norm. Then came VCDs and DVDs. The Pirate Bay and other popular torrent sites helped serve people with their film pirating appetites in the last few years. After all who wants to pay for a lousy movie?

3-D is being heralded as the newest solution to animated films. We went from 2D to CGI to 3-D. The last two CGI films I watched: “Up” and “Cloudy With a Chance of Meatballs” required those annoyingly uncomfortable 3-D glasses. The former I watched with contacts on, so the glasses didn’t really bother me much. The latter I watched with two pairs of glasses on, my real frames and then the 3-D ones over them and boy did I have a hard time keeping still. For all people who don glasses, 3-D glasses suck. Certainly 3-D does enhance the movie watching experience, but from my observations, the differences in quality are so subtle that the end result is nil. During the movies, I slid my 3-D glasses off for several minutes and noticed many scenes weren’t even rendered for 3-D viewing. My observations has caused me to believe that a film should either be in full 3-D or not 3-D at all.

The full effect of 3-D won’t be understood for at least a few more years, but it certainly is an interesting development of marketing and strategy.

The film industry still has the upper hand with 3-D at the moment. HDTVs are just starting to become mainstream. Of course there will always be early adopters who need the latest tech lightyears before the norm. For those people, Samsung and a few other electronic giants are already ready to release their 3-D arsenal.

What do you think about 3-D films? Do you enjoy wearing the glasses/paying a little extra for the so called “oomph” that 3-D supposedly brings to the screen? Do 3-D films offer anything something special?

Image from Flappergirl.

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One Response to “Are 3-D Movies The New Norm?”

  1. Everyone loves 3D movies, they make you feel special and that you’re doing something different than regularly watching a movie. With that being said, they’re pointless and probably unneeded. The last last harry potter movie had some 3D and it was like a scene…cool, but what the …? It’s called marketing and sales….and i’m living it! you too!


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